Brand Identity, Print Collateral, Packaging, Website Design

Caring, Earthy, Elegant, Modern, Feminine

Aura is a luxury jewellery brand inspired by mystical style artistry. Handcrafted by master artisans, each jewellery comes to life with great passion and attention to details. Our branding approach was to expose the luxurious and exquisite nature of the brand which are portrayed through colour and typography. The logo is a representation of magic being crafted by the skilful hands which explain the true USP of the brand.